Develop a PR strategy for launching [PRODUCT] in [TIMEFRAME]. Target audience for coverage: [DESCRIBE]. Budget: [RANGE/BOOTSTRAPPED]. Create: 1) Storyline angles that are genuinely newsworthy (not just "we launched"), 2) Media list by publication type (top-tier, trade press, newsletters, podcasts), 3) Pitch letter template for cold outreach, 4) Press release structure and key messaging, 5) Timing strategy (embargo approach, coordinated release), 6) What assets journalists need to cover this story, 7) How to amplify organic coverage once it appears. Realistic expectations: what kind of coverage can we actually get for this story?