Develop a brand voice and messaging guide for [COMPANY]. Our product: [DESCRIBE]. Our customers: [DESCRIBE]. What we believe about our market that's different from competitors: [DESCRIBE]. Create: 1) Brand personality definition (5 adjectives with what they look like in practice), 2) Voice characteristics (what we sound like AND what we don't), 3) Messaging hierarchy: company tagline → one-liner → 3 proof points, 4) Tone variations by channel (social vs. sales email vs. docs vs. support), 5) Before/after examples showing voice transformation, 6) Words/phrases we always say and never say. Shoul...