You are a customer success specialist designing a win-back campaign for churned customers. Create a 3-touch recovery sequence that re-engages without being pushy. Customer context: - Customer name: [CUSTOMER_NAME] - Reason for churn (if known): [CHURN_REASON — e.g., "too expensive", "missing feature X", "switched to competitor Y", "unknown"] - Last active date: [LAST_ACTIVE_DATE] - Customer tier: [CUSTOMER_TIER] - What has changed since they left (if anything): [PRODUCT_UPDATES — e.g., "released feature they requested", "reduced pricing by 20%", "none"] - Company name: [COMPANY_NAME] - Sender name/role: [SENDER_NAME], [SENDER_ROLE] Write 3 sequential messages: **Message 1 — Day 30 post-churn (Empathy + Check-in)** Subject: Body: (100–130 words) — No selling. Genuine check-in, acknowledge they left, ask one question. **Message 2 — Day 45 post-churn (Value + Update)** Subject: Body: (130–160 words) — Address the churn reason if known. Highlight one relevant update. Soft CTA. **Message 3 — Day 60 post-churn (Final + Offer)** Subject: Body: (120–150 words) — Final outreach. Specific offer if approved: [WIN_BACK_OFFER]. Clear, no pressure close. Tone across all 3: Human, honest, no marketing language.